Using Your Unique Voice to Advocate for Agriculture with Courtenay DeHoff
Listen to Using Your Unique Voice to Advocate for Agriculture with Courtenay DeHoff on:
On today’s episode we visit with Courtenay DeHoff. Courtenay is a cowgirl turned television personality, keynote speaker and podcast host. In 2020, DeHoff launched the global brand movement Fancy Lady Cowgirl ™ after struggling to fit the traditional cowgirl mold. Drawing criticism from those in the very communities she was advocating for, she labeled herself a ‘Fancy Lady Cowgirl’ proclaiming you can be both a little fancy and a little ranchy. Through storytelling and fashion Fancy Lady Cowgirl is working to bridge the gap between urban and rural cultures.
In this episode we’ll cover:
How entrepreneurship isn’t always glamorous and most success doesn’t happen overnight
The power of sweat equity
The importance of sharing the story of agriculture
Proof that appearance doesn’t matter; it’s about what you can do and who you are, not about what you look like
The digital series Backroad Cowgirls - how it started, what its mission is, and where it’s going
Links & Resources:
Connect with Courtenay on Instagram at @courtdehoff
Check out Courtenay’s website
Connect with us on Instagram at @krosecompany, @cattlemanu, @rose.karoline
More about Cattleman U podcast:
Hey everyone, welcome to the Cattleman U Podcast! Join host, Karoline Rose, the founder and CEO of KRose Company and Cattleman U. Through our conversations here we share the latest ideas and techniques to help you start, improve and expand your farm or ranch. Join us as we visit with industry experts and cattle producers to get honest about the ins and outs of beef production. We'll dive into topics such as cattle handling, nutrition, cattle marketing, genetics, and so much more.
Be sure to subscribe to the podcast so you never miss an episode!