Frequently Asked Questions

Cattleman U is an online education program that offers monthly pre-recorded video presentations from experts all over the U.S. on the topics that are proving to bring producers results, or are cutting edge in the industry. Whether it's finding new and creative ways to address age old problems on the ranch or sharing ways to make management practices applicable in your operation, Cattleman U gives you access to the most up to date information in the industry across multiple segments and niches in the cattle business.

• Online access to recorded video trainings from experts from all over the U.S. on current trending topics (these presentations are fresh, not recorded months or years ago)

• All trainings are also provided as audio files so you can learn from anywhere

• Expert selected reading material to go along with each monthly topic for in depth learning on the most important topics

• Your very own Cattleman U merchandise box so you can be part of the Cattleman U community

• Access to the private online community where we hold discussions about the trainings in the program and issues business owners are facing in their own operations

• Monthly live discussions called Profit Panels where you can ask questions and find support from the experts and educators

• Your business listed in the Cattleman U registry for extra promotion and advertising of your bulls, beef, or services

• For Prime members, brand discounts on ranch supplies and services

They say you become the people you spend the most time with. We all know in ranching, that list may be a short one. If you are looking for positive influences and the jumping off point for friendships with others who are in the same place as you in their business growth, Cattleman U is the place to form those connections. Surrounding yourself with the expert content of these educators and cattlemen who are a few steps ahead of where your business is helps you see the path for what can come next and how to get there.

The cattle industry remains traditional, but we see that changing more and more as each year goes by. There are segments in the market that didn’t exist 5 years ago and we expect that to be true in the next 5 years as well.

Something we have experienced firsthand is that while the cattle industry is full of community, the day-to-day can be quite lonely and isolating. Surrounding yourself with the expert content of these educators and cattlemen who are in similar positions in their business, helps you see the path for what can come next and how to get there while forming connections along the way.

The trainings and presentations that go along with each segment are not live. They are recorded by industry experts for the Cattleman U community so you can watch them anytime, anywhere, and have the freedom to fast forward, rewind, and pause as needed.

They are relevant and timely, recorded within months of being presented to you.

The trainings and presentations that go along with each segment can be viewed at ANY TIME! There will be recorded presentations from the industry experts so you don’t have to worry about keeping a schedule, and you can watch them at your convenience.

New trainings and presentations are ready for you to watch at the beginning of each month! There is no need to wait!

The tools, resources, and information that you get from Cattleman U is up to you! Cattleman U is for everyone that wants to learn more about different marketing strategies and operating a successful farm or ranch! The featured speakers are from all over the U.S. and focus on sharing knowledge that can be applied to any producer – but are always able to answer specific questions as well.

It doesn’t matter if you are a 4th-generation rancher or you’re just starting out, Cattleman U has something for EVERYONE! Cattleman U is a community for us all to learn and there is no such thing as a stupid question. The presentations you’ll find inside Cattleman U provide real world knowledge that will be applicable whether you’re planning your dream ranch or looking for adjustments you can make day-to-day on your operation.

Cattleman U Live is our 3 day event held in Grand Island, NE. It will include tours, seminars, speakers and more! Click here to learn more!

Each of the membership levels are yearly, you will have access to the level specific content for the duration of your membership. There is a breakdown of what content is provided for each level above!

Cattleman U members can access content for the duration of their membership whenever you have time, as many times as you need. Our program is flexible enough to fit into your schedule, whatever that may be. We have created the levels so that you can decide what amount of content you want based on the time you have to dedicate to your education!

• December - Future of your Herd: We are covering all different things you need to consider when thinking about the future of your herd. We talk about everything from culling cows to understanding how to utilize epds in selection!

• January - Nutrition: Nutrition is such an important topic as it affects so many aspects of producing our final product. January is the perfect time to visit this important topic as it is right in the middle of winter and before spring calving. 

• February - Futures Market & Hedging: If you saw our Futures Market and Hedging course in October this section could be described as the 2.0 version! We will have speakers diving into your options in the market and where we expect to go in 2022. 

• March - Business Finances: Tax season can be stressful so we wanted to cover the topic before then to get you a solid foundation. Within this section we will cover all things finances and what your options are. 

• April - Cattle Handling: This section will be packed full of useful, practical knowledge to check in on your cattle handling skills. It is important to visit the basics every now and then to make sure we are keeping up on them!

• May - Business Management: We have all heard the importance of running our operations like a business but it can be hard to start making those changes. May’s section will give you tools to make those important decisions. 

Here are just a few of the speakers that will be in each section. More will be added in the coming months!

• December: The Future of Your Herd

  Ben Anson - Pitchfork Ranch

  Marc King - Montana Extension

  Adele Hartley - South Dakota Extension

  Randie Culbertson - American Simmental Association

  Karoline Rose - Krose Company

  John Rose - Cattle Buyer

• January: Nutrition

  Elizabeth Abackes - Purina

  Kris Kizer - CHS

  Don Llewellyn - Washington Extension

  Shelby Rosasco - Wyoming Extension

  Jennifer Tucker - Georgia Extension,

  Multimin USA

• February: Hedging and the Futures Market

  ShayLe Stewart - DTN

  Lonnie Peetz - USDA AMS

  Tom Walthers - USDA AMS

  Katelyn McCullock - Livestock Marketing Information Center

  Brenda Boetel - Wisconsin Extension 

• March: Business Finances

  Tim Bauer - Evergreen Financial Group

  Paul Jones - Benchmark Financial

  Aaron Kravig - AgRisk Advisors

  Candace Dyer - AgriFinanacial 

• April: Cattle Handling

  Temple Grandin - University of Colorado

  Curt Pate - Stockmanship Expert

  Jim Keyes - Utah State University

• May: Business Management

  Dr. Nels Lindberg - Veterinarian & Business Coach

The Cattleman U Podcast will be an audio experience for any cattleman who is interested! We will have conversations with real world agriculturalists and explore what they are doing on their operations. You can join the email list to get updates when new episodes release!

Prime level members are able to access any and all Cattleman U content from current or previous segments.

Non-Prime members are able to purchase access to previous segments available in the KRose Company Online Store.