Season 7

Every rancher has a season that pushes them to grow. For Karoline, it was this one — stepping into securing leased land and running yearlings on her own for the first time, learning more than she expected along the way.

From locking down a lease in less than 30 days to fencing miles of country and managing cattle through a Montana summer, Karoline shares what it really takes to make a yearling lease work. She talks through the numbers and the surprises, all with the kind of honesty and humor that make every story worth hearing.

For Halloween, Karoline and Jordyn are diving into both the tricks and treats of ranching life — from creative feed ideas to confronting the “monsters” lurking in today’s cattle market headlines.

They unpack the buzz surrounding recent White House comments on beef prices, the real numbers behind what’s happening in the market, and why fear-based decisions can haunt your bottom line.

The rise of direct-to-consumer beef businesses has been exciting—but is it actually profitable? In this episode, Karoline shares her honest thoughts and real numbers behind running a farm-to-table operation in today’s cattle market. Using examples from her own experience with The Rancher’s Daughter, she unpacks pricing challenges, market trends, and the hard truths about sustainability in direct-to-consumer sales.

On this episode, we dig into ways that ranchers can think beyond the traditional model and build sustainable, diversified operations. Our guests, father-daughter duo, Mike and Katie, share their insights on revenue streams, land rehabilitation, and shifting the mindset around ranching and profitability.

We’re celebrating a big milestone—10 years in business with KRose Company. Karoline opens up about the early days, the risks and lessons learned, and what it takes to grow a team and a mission-driven company in agriculture.

Profitability in ranching looks different for every operation, but there are core drivers that shape long-term success. In this episode, we dig into the numbers, mindset shifts, and management practices that keep operations sustainable through changing markets.

We’re kicking off Season 7 with a big-picture look at the cattle industry, the opportunities ahead, and a recap of what’s been happening behind the scenes at KRose Company and Cattleman U.