
Cattleman U is an educational community that promotes growth, expert knowledge and producer improvement for all members of the cattle industry.
Membership closes on May 31st!
Do you question the future of your family farm or ranch?
Are you looking for ways to keep the family tradition alive while pursuing new ideas?
Now’s your chance to succeed with Cattleman U.
Education is vital to your ability to carry on the family legacy.
One of the biggest mistakes for many producers is not challenging our biases. Just because we've done it that way forever doesn't mean it still should be. Seeking out the experts to see how you can do things a little differently is guaranteed to make you more profitable
The truth is, no one ever wins by staying the same. Success is a combination of building on the past and anticipating the future.

Before I tell you about the program, I want to tell you who it’s for.
Cattleman U is for farmers, ranchers, and beef producers who are hungry for learning, community, and business development. It’s for first or next generation ranchers who are excited about combining tradition with technology and networking with others who share the same mission and goals.
What You’ll Learn
Cattleman U provides you with video trainings, reading materials and community support to help you succeed in your farming or ranching operation.
Management techniques
Marketing strategies
Ways to improve family and employee communication
How to increase revenue on your operation.
Every Cattleman U Member Gets…
Community
Private Online Community of like minded beef producers
Access to the community and content anywhere, anytime so you can learn on the go and at your pace
Education
Access to the monthly Profit Panel - a live Q & A with the topic experts. Can’t join live? Replays are always available
Recommended reading materials to accompany the monthly topics
And More
Cattleman U swag, shipped to your door!
Savings on more educational opportunities like Cattleman U Live!
Extra access to education based on the membership level right for you!
What will I learn in the Profit Panels?
Profit Panels are live conversations with the Cattleman U topic experts each month where you can ask questions, dive deeper into the monthly video content and recommended reading, and interact with other Cattleman U community members.
Profit Panels are online and live. The schedule is set ahead of time and includes the experts for that month’s topic. Replays are available.
Preview the Experts in the May topic: Business Mangement
A Look Ahead at Upcoming Topics
Cattleman U focuses on a new topic each month that is seasonally relevant.
For a full list of all upcoming topics, check our FAQ section below!
-
Dr. Nels Lindberg - Business Expert & Coach
May Topic: Business Management
Keynote: Culture & Core Values
-
Karoline Rose - KRose Comany
June Topic: Marketing
Keynote: Marketing Your Operation
-
Dr. Rocky Lemus - Mississippi State University
July Topic: Forage Management
Keynote: Forage Quality & Utilization
Prime Members Access Exclusive Discounts for ranch supplies and lifestyle companies!
Membership closes on May 31st!
Frequently Asked Questions
What is Cattleman U?
Community Description
Cattleman U is an online education community that offers monthly pre-recorded video presentations from experts all over the U.S. on the topics that are proving to bring producers results, or are cutting edge in the industry. Whether it's finding new and creative ways to address age old problems on the ranch or sharing ways to make management practices applicable in your operation, Cattleman U gives you access to the most up to date information in the industry across multiple segments and niches in the cattle business.
What do I get with my membership?
Online access to recorded video trainings from experts from all over the U.S. on current trending topics (these presentations are fresh, not recorded months or years ago)
All trainings are also provided as audio files so you can learn from anywhere
Expert selected reading material to go along with each monthly topic for in depth learning on the most important topics
Your very own Cattleman U merchandise box so you can be part of the Cattleman U community
Access to the private online community where we hold discussions about the trainings in the program and issues business owners are facing in their own operations
Monthly live discussions called Profit Panels where you can ask questions and find support from the experts and educators
Your business listed in the Cattleman U registry for extra promotion and advertising of your bulls, beef, or services
For Prime members, brand discounts on ranch supplies and services
What can I get out of Cattleman U?
They say you become the people you spend the most time with. We all know in ranching, that list may be a short one. If you are looking for positive influences and the jumping off point for friendships with others who are in the same place as you in their business growth, Cattleman U is the place to form those connections. Surrounding yourself with the expert content of these educators and cattlemen who are a few steps ahead of where your business is helps you see the path for what can come next and how to get there.
The cattle industry remains traditional, but we see that changing more and more as each year goes by. There are segments in the market that didn’t exist 5 years ago and we expect that to be true in the next 5 years as well.
Something we have experienced firsthand is that while the cattle industry is full of community, the day-to-day can be quite lonely and isolating. Surrounding yourself with the expert content of these educators and cattlemen who are in similar positions in their business, helps you see the path for what can come next and how to get there while forming connections along the way.
How is the monthly content delivered?
Are trainings/presentations live?
The trainings and presentations that go along with each segment are not live. They are recorded by industry experts for the Cattleman U community so you can watch them anytime, anywhere, and have the freedom to fast forward, rewind, and pause as needed.
They are relevant and timely, recorded within months of being presented to you.
Can the trainings/videos be viewed at any time?
The trainings and presentations that go along with each segment can be viewed at ANY TIME! There will be recorded presentations from the industry experts so you don’t have to worry about keeping a schedule, and you can watch them at your convenience.
How often do the trainings occur?
New trainings and presentations are ready for you to watch at the beginning of each month! There is no need to wait!
How long do I have to access the content?
Each of the membership levels are yearly, you will have access to the level specific content for the duration of your membership. There is a breakdown of what content is provided for each level above!
Can I access previous Cattleman U trainings from the monthly segments before I joined?
Once you join you will have access to the content from there forward! We do cover some of the past topics again as we feel there is always more to learn.
You are able to purchase access to previous segments available in the KRose Company Online Store.
Is Cattleman U for me?
Can you fit this course into your life?
Cattleman U members can access content for the duration of their membership whenever you have time, as many times as you need. Our program is flexible enough to fit into your schedule, whatever that may be. We have created the levels so that you can decide what amount of content you want based on the time you have to dedicate to your education!
Will I fit in Cattleman U if I don't own cattle yet?
It doesn’t matter if you are a 4th-generation rancher or you’re just starting out, Cattleman U has something for EVERYONE! Cattleman U is a community for us all to learn and there is no such thing as a stupid question. The presentations you’ll find inside Cattleman U provide real world knowledge that will be applicable whether you’re planning your dream ranch or looking for adjustments you can make day-to-day on your operation.
Will I get the same out of Cattleman U as a producer in Montana?
The tools, resources, and information that you get from Cattleman U is up to you! Cattleman U is for everyone that wants to learn more about different marketing strategies and operating a successful farm or ranch! The featured speakers are from all over the U.S. and focus on sharing knowledge that can be applied to any producer – but are always able to answer specific questions as well.
What are the upcoming topics thru December?
May - Business Management: This section will cover strategies to improve the business side of any cattle operation. One speaker we are excited to hear from is Dr. Nels! He is going to be discussing core values and the importance of having them for your business.
June - Marketing: We have heard from many of our members that they want to learn more about marketing! We will be covering social media tips, marketing your calves and more. Karoline herself will be sharing her expertise on the topic!
July - Forage Management: We have covered forage in the past but feel it is the perfect time to bring it back! The goal for this section is to have a speaker that is local to your area so you can learn about the forages that impact you.
August - Herd Health: Creating the right vaccine program is crucial to your cattles health. We want to have conversations with vets and other experts to give you the tools to do just that.
September - Buying & Selling: It can be difficult to know when you need to buy and sell your cattle! Karoline is a big advocate for understanding the market so you can get the most for your cattle. We are excited to dive deeper into this topic with experts.
October - Female Reproduction: This section and the one below are coming right when you need them! Understanding reproduction for both your cows and bulls is so important. We wanted to break them up so you can get more out of each section.
November - Bull Reproduction: This section and the one above are coming right when you need them! Understanding reproduction for both your cows and bulls is so important. We wanted to break them up so you can get more out of each section.
December - Value-Added & Agri-tourism: As producers we are always trying to find new ways to make income. We want to bring some new ideas and options to you. This section will give you more to think about and things you might want to add!
What is the Cattleman U Podcast?
The Cattleman U Podcast will be an audio experience for any cattleman who is interested! We will have conversations with real world agriculturalists and explore what they are doing on their operations. You can join the email list to get updates when new episodes release!
What is Cattleman U live?
Cattleman U Live is our 3 day event held in Grand Island, NE. It will include tours, seminars, speakers and more! Click here to learn more!
The Cattleman U Guarantee
We promise to bring you the most current information and connect you with others who are IN it with you. Committed to growth, sharing expert knowledge, and improving together.
JOIN THE COMMUNITY TODAY
New Member Registration Ends May 31st.

May 17th - 19th ONLY
When you join Cattleman U, your membership comes with free access to our Livestock Photography and Videography Guide! (a $549 value!)
This guide walks you through step by step tutorials for photo and video editing, capturing great photos - even on you phone - and how to utilize them to uplevel your marketing online, in print, or for your next sale.
Today ONLY!
When you join the Prime Membership level, get a free ticket to Cattleman U Live in Grand Island, Nebraska, this September!
Value: $489
This event is an opportunity to find more community in the cattle industry - in person! With live demos, industry tours, and workshops designed specifically for growing cattlemen and women, this even will be one you walk away from with overflowing with new ideas.
Annual Cattleman U Membership Options
$199/yr
Monthly Profit Panel with the Experts ($100 value)
Members Only Online Community ($500 value)
Listed in Member Business Directory ($50 value)
Monthly reading materials from our experts ($150 value)
Cattleman U Swag! ($50 value)
Discount on Cattleman U Live and other educational events ($100 value)
Total value: $635
$379/yr
Monthly Profit Panel with the Experts ($100 value)
Members-Only Online Community ($500 value)
Listed in Member Business Directory ($50 value)
Monthly reading materials from our experts ($150 value)
Discount on Cattleman U Live and other educational events ($100 value)
1 video training per month from our cattle experts on topics that are relevant RIGHT NOW ($150 value)
Access content anywhere, anytime so you can learn on the go and at your pace ($150 value)
Exclusive Cattleman U Swag! ($100 value)
Total value: $985
$889/yr
Monthly Profit Panel with the Experts ($100 value)
Members-Only Online Community ($500 value)
Listed in Member Business Directory ($50 value)
Monthly reading materials from our experts ($150 value)
Discount on the Cattleman U Live event and other educational events ($100 value)
Industry discounts on everything from vaccine supplies to western apparel, ranch supplies and equipment, and cattle market news and software ($750 value)
6-10 video trainings per month from cattle experts on topics that are relevant RIGHT NOW, updated with new topics every single month ($1,000 value)
Access content anywhere, anytime so you can learn on the go and at your pace ($150 value)
VIP Swag Bag! ($200 value)
Total value: $2,325
What’s Stopping You From Joining?
-
Select Membership
$199
Monthly Profit Panel with the Experts
Members Only Online Community
Listed in Member Business Directory
Monthly reading materials from our experts
Cattleman U Swag!
Discount on Cattleman U Live and other educational events
-
Choice Membership
$499
Monthly Profit Panel with the Experts
Members-Only Online Community
Listed in Member Business Directory
Monthly reading materials from our experts
Discount on Cattleman U Live and other educational events
1 video training per month from our cattle experts on topics that are relevant RIGHT NOW
Access content anywhere, anytime so you can learn on the go and at your pace
Exclusive Cattleman U Swag!
-
Prime Membership
$889
Monthly Profit Panel with the Experts
Members-Only Online Community
Listed in Member Business Directory
Monthly reading materials from our experts
Discount on Cattleman U Live and other educational events
Industry discounts on everything from vaccine supplies to western apparel, ranch supplies and equipment, and cattle market news and software
6-10 video trainings per month from cattle experts on topics that are relevant RIGHT NOW, updated with new topics every single month
Access content anywhere, anytime so you can learn on the go and at your pace
VIP Swag Bag!