Cattleman U Membership
is an educational platform that promotes growth, expert knowledge and producer improvement for all women in the cattle industry.
Are you looking for ways to fulfill your role as a ranch woman and keep the family tradition alive while pursuing new ideas?
Do you worry about the longevity of your operation?
Now’s your chance to succeed with Cattleman U.
Education is vital to your ability to carry on the family legacy and you have a unique perspective to bring to the table.
One of the biggest mistakes for many producers is not challenging our biases. Just because we've done it that way forever doesn't mean it still should be. Seeking out the experts to see how you can do things a little differently is guaranteed to make you more profitable
The truth is, no one ever wins by staying the same. Success is a combination of building on the past and anticipating the future.
Membership Doors Close
Membership Doors Close

Before I tell you about the program, I want to tell you who it’s for.
Cattleman U is for ranch women whether they are wives, mothers, daughters or starting their own operation. One of the most underrated employees on any agricultural operation are the ranch women. We want to provide them a space to learn new skills and network with leaders in the industry.
“All the things women have as positive traits, we were given by God. We have to add that back into the operation”
-Karoline Rose
Cattleman U provides you with video trainings, community support and business discounts to help you succeed in your farming or ranching operation.
How to increase revenue on your operation.
Management techniques to improve cowherd efficiency.
Marketing strategies for seed stock, commercial and direct beef operations.
How to improve employee and family communication and interaction.
What you need to protect your farm or ranch against liability and tragic events.
What You Will Learn
from your Cattleman U Membership
2023 Topics & Takeaways
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January
Family Succession Planning
Featured Speaker: Mary Pat Sass
Key Takeaways:
Prioritizing your mental health when working with family
Understanding your role as a ranch women on the operation
Learning strategies to have success when succession planning
Understanding what's needed when thinking about estate planning
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February
Record Keeping
Featured Speaker: Cattlemax - PJ Porter
Key Takeaways:
Understanding what technology is out there to help you with record keeping
Utilizing Quickbooks on a higher level to keep accurate records
Learning new strategies to lessen the stress that is preparing your records
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March
Nutrition
Featured Speaker: Multimin - Ddee Haynes
Key Takeaways:
Foster your knowledge of minerals and supplements
Understand nutritional needs for your cattle during every season
Learn more about how to create a complete nutrition plan
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April
Business Management
Key Takeaways:
Understand how to manage employees
Discover what you need when preparing your taxes
Define your role and others on the operation
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May
Increasing Ranch Revenue
Featured Speaker: Karoline Rose and Lexi Wright
Key Takeaways:
Start thinking outside of the box on how to increase your revenue
Create value off of the skills you have what you have to offer
Learn when to outsource to save you time and money
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June
Cattle Marketing
Featured Speaker: Cattlefax - Mary Kurzwell
Key Takeaways:
Insight into the cattle market trends
Learn how to utilize the cattle markets to your advantage
Analyze trends to make informed selling decisions
Every Cattleman U Member Gets…
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Community
Private Online Community of like minded beef producers
Access to the community and content anywhere, anytime so you can learn on the go and at your pace
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Education
Access to the monthly Profit Panel - a live Q & A with the topic experts. Can’t join live? Replays are always available
Recommended reading materials to accompany the monthly topics
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And More!
Cattleman U swag, shipped to your door!
Savings on more educational opportunities brought to you by Cattleman U!
Extra access to education based on the membership level right for you!
Frequently Asked Questions
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Cattleman U is a collection of educational resources for cattle producers from all different backgrounds. We are passionate about creating a place for ranch women to come together, learn and embrace their roles on the operation. Cattleman U includes our podcast, planner, video series and membership. Each of these provides materials for progressive producers who are tired of doing things the way they have always been done.
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Cattleman U is for ranch women whether they are wives, mothers, daughters or starting their own operation. One of the most underrated employees on any agricultural operation are the ranch women. We want to provide them a space to learn new skills and network with leaders in the industry.
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You can find the podcast on Apple Podcasts, Spotify, Podbean, Google Podcasts and Amazon Podcasts. The Cattleman U Podcast covers topics from fetal programming to cattle markets to choosing the right bull for your operation. We have real conversations with those who are in the industry right along with you. Every Thursday we drop a new episode so make sure you are subscribed so you get notified when you can listen!
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The Cattleman U Planner is the perfect guide for ranch women who are looking to grow their business and advance their personal development. Our team has created a comprehensive planner that includes three sections to work through during the year. The section includes working on yourself, working with others and working in the business. You can pre-order yours today!
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The Cattleman U Video Series is a 5 video series on all things business. With a one-time fee you will have unlimited access to the videos and complimentary materials. This series is perfect for any woman who is looking to become more knowledgeable on the business side of the operation. We will be covering the FSA loan process, cattle markets, business planning, quickbooks and value added options. The waitlist is open now!
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The Cattleman U Membership is our yearly subscription that is focused on creating a community of ranchers who are dedicated to ensuring the next generation of cattle producers. Each month we focus on a new topic from business to cattle handling and everything in between. Within the sections we have experts from around the country share their knowledge gained from real world experiences. Cattleman U Membership is perfect for the producer who wants to dive deeper into their education and learn from those who are in the industry alongside them.
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There are three levels within The Cattleman U Membership: Prime, Choice and Select. The topic level is the Prime Membership which is all inclusive. This level includes monthly video trainings, reading materials, profit panel, access to our community discussion and industry discounts. The Choice Membership includes each month 1 video training, reading materials, profit panel and access to the community discussion. The last level is the Select Membership and includes monthly reading materials, profit panel and access to the community discussion. We would love to help you find the perfect level for you!
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The Profit Panels are our live Q&As with the experts from each monthly section! Each month toward the middle we go live in our community group and members can have their questions answered in real time. Members have the ability to ask questions during or before.
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The Cattleman U Membership is only open during select times. Our goal is to serve our members the best we can so we open new enrollment around twice a year and focus on creating great content in between.
Our next enrollment dates for the Cattleman U Membership is:
January 15 -19
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The best place to start if you are just buying your herd or first piece of land is our podcast! This is a free resource that covers all different topics throughout the industry. We also share many great resources on our Instagram and Facebook page. Gathering information is the best place to start!
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Nope! We are passionate about taking producers from all different backgrounds and operation sizes. There is a place at the table for you!
What’s Stopping You From Joining?
Select: $199/yr
Monthly Profit Panel with the Experts
Members Only Online Community
Listed in Member Business Directory
Monthly reading materials from our experts
Cattleman U Swag!
Discount on other educational events
Pricing
Choice: $379/yr
Monthly Profit Panel with the Experts
Members-Only Online Community
Listed in Member Business Directory
Monthly reading materials from our experts
Discount on other educational events
1 video training per month from our cattle experts on topics that are relevant RIGHT NOW
Access content anywhere, anytime so you can learn on the go and at your pace
Exclusive Cattleman U Swag!
Prime: $889/yr
Monthly Profit Panel with the Experts
Members-Only Online Community
Listed in Member Business Directory
Monthly reading materials from our experts
Discount on other educational events
Industry discounts on everything from vaccine supplies to western apparel, ranch supplies and equipment, and cattle market news and software
3-6 video trainings per month from cattle experts on topics that are relevant RIGHT NOW, updated with new topics every single month
Access content anywhere, anytime so you can learn on the go and at your pace
VIP Swag Bag!
BONUS!
Become a Cattleman U Member and get the first chance to sign up for She’s a Hand Ranch Camp!