Start to Scale
A small-group business intensive for women who are tired of guessing at what to build, what to charge, and where to focus.
Get clear on what’s working, what isn’t, and what needs to change.
Start to Scale is a small-group, in-person business intensive led by Karoline Rose Bohannan for women who are serious about building something stronger.
Over a few focused days, you’ll look closely at your business model, offer, pricing, numbers, audience, capacity, and priorities so you can see where the business is strong, where it’s getting in its own way, and what deserves your attention most.
Karoline actively runs multiple businesses herself, so the work comes from real experience. Her background spans cattle brokering, marketing, education, retail, a farm-to-table store, and a food-and-beverage business. She’s built businesses from the ground up, managed different revenue streams, hired teams, made investment decisions, and worked through the same questions around pricing, profitability, growth, and capacity that come up at Start to Scale.
That operating experience is what shapes the work you’ll do in the room. This isn’t business theory from someone standing outside of it. Karoline is still making these decisions every day across businesses at very different stages.
Date and Location for 2027 to be Determined
Start to Scale is intentionally limited to 10 women so every attendee has time for individual feedback, meaningful conversation, and focused work on her own business.
You don’t need to keep figuring this out alone.
When you’re deep in the day-to-day of your business, it can be hard to see what actually needs your attention.
Maybe you’re:
Putting a lot of time into the business without seeing enough return
Unsure whether your pricing still makes sense
Trying to choose between several offers, opportunities, or directions
Spending money in places that aren’t helping the business improve
Carrying more priorities than you realistically have capacity for
Knowing something needs to change but not being sure where to start
Start to Scale gives you space to step outside the daily demands of the business, look at it more objectively, and determine where your time, money, and energy will matter most.
What stood out most was the power of listening to and learning from other women who are walking this same path. Their stories, challenges, and successes offered insights I didn’t even know I needed, and reminded me that the ranching journey is richer when it’s shared…
It was not just educational—it was uplifting, empowering, and genuinely life-changing. I’m deeply grateful for this experience and the incredible women who made it unforgettable.
Cattleman U Retreat Attendee
The women in the room
The women at Start to Scale won’t all run the same kind of business or be at the same stage.
Some may be turning an idea into something real. Others may already have customers and revenue but know something in the business needs to change.
They may be working through questions like:
Is this idea worth pursuing?
Does my pricing make sense?
Why am I putting in so much work without seeing enough return?
Which opportunity should I focus on?
What needs to improve before I grow?
How do I build this without letting it take over my life?
Start to Scale is a women-only experience, intentionally limited to 10 women so there’s room for honest conversation and direct feedback.
What You’ll Work Through
Your Business Model
Get specific about what you sell, who it’s for, how the business makes money, and whether the way you’ve structured it supports what you’re trying to build.
What Isn’t Pulling Its Weight
Identify the offers, expenses, responsibilities, or habits that are taking more than they’re giving back.
Your Financial Picture
Work through pricing, revenue, expenses, cash flow, owner pay, and what the business actually needs to earn.
Your 90-Day Focus
Decide what matters most when you get home, what can wait, and what you can stop doing altogether.
What People Are Saying
Start to Scale is for you if:
You have a business or a specific idea you’re serious about pursuing
You’re putting in a lot of effort but aren’t satisfied with what the business is giving back
You’re unsure whether your offer, pricing, or business model still makes sense
You have more opportunities than you have time and need to narrow your focus
You’re willing to look honestly at your numbers and what isn’t working
You’re ready to make changes, not just collect more ideas
This probably isn’t for you if:
You want someone else to choose your business idea or make every decision for you
You aren’t willing to examine your pricing, finances, capacity, or current approach
You’re looking for a conference where you can sit back and listen without working on your own business
Your seat includes: Focused work sessions with Karoline
Small-group brainstorming and feedback
Lunch and snacks during the event
30-day follow-up call
Personal Workbook
Investment: $2400
Start to Scale is designed to help you make stronger decisions about the parts of your business that affect revenue, workload, and growth, with direct input from Karoline and a small group where there’s room to work through your actual business.
Once applications open and you're accepted, a $500 deposit holds your seat.
Frequently Asked Questions
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No. Karoline’s background is rooted in agriculture, but Start to Scale focuses on business fundamentals that apply across industries, including offers, pricing, profitability, capacity, and growth.
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No, but you do need to have something specific you’re serious about building. If you’re at the idea stage, you’ll use the experience to test and shape that idea. If you’re already operating, you’ll focus on the areas of the business that need to become stronger.
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Complete the application so we can learn more about your business, where you are right now, and what you hope to accomplish at Start to Scale. If you’re accepted, you’ll receive next steps and have three business days to submit the $500 deposit that holds your seat.
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No. Optional on-site lodging is available for an additional $450 and includes three nights, November 7–9. Space is limited.
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Once you’re accepted, a $500 non-refundable deposit holds your seat and is due within three business days. Remaining balance is due no later than October 31, 2026.
The Cattleman U Mission
Cattleman U provides actionable, easy to digest education while creating a community of like-minded women who are creating new realities in ranching. We strive to help you explore your cattle business opportunities and become focused and fulfilled.