Beef, Brutal Truths, and Saving Rural America with Bryan Mussard
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“We have so much work to do. Consumers still don’t understand our product.” — Karoline
This episode doesn’t sugarcoat anything. Karoline welcomes true cattleman Bryan Mussard to the show, who gets raw about what’s really happening in the beef industry — from the flawed market system to the ripple effects of misinformation about meat and health. Bryan breaks down the harsh realities ranchers face, what seedstock producers should be doing, and why failing to understand the whole supply chain is hurting us all.
In this episode, Beef, Brutal Truths, and Saving Rural America with Bryan Mussard, we cover:
How false narratives about saturated fat gutted an entire industry
The truth about meatpackers, margins, and who's left out
Why ranchers need to get serious about genetics and data
Country of origin, tariffs, and the real EID debate
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More about Cattleman U podcast:
Hey all, welcome to our new podcast format! Join host, Karoline Rose-Bohannan, the leader and heart of our companies, as she shares the latest to help start, improve, and expand the rural or ranch business. She visits with industry experts to get honest ins and outs of the cattle business. Not only that, Karoline covers new topics while she’s on the go in our new Ranch Curious, Market Update, and Q & A segments! What are those? Be sure to subscribe and find out!
Looking for more episodes like this one? We have handpicked these past episodes so that you can keep up on what is happening in our industry!
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*Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.