Cattleman U: Cattle Marketing Segment

Marketing cattle successfully requires more than just dropping them off at the sale barn and waiting for the check. To capture a premium in the market, you have to understand what sets your cattle apart and how to communicate the details to buyers. In the Cattle Marketing segment of Cattleman U, you can learn about marketing strategies, value-added programs and how to capture more profit through direct beef sales. Access all 7 trainings to watch at your convenience.

Speakers & Topics Included

Kara Lee & Paul Dykstra, Certified Angus Beef

“What is Certified Angus Beef and How it Helps You”

Karoline Rose, KRose Company

“Livestock Marketing 101” & “Adding Value to Your Calves”

Michaela Mann, D&D Beef

“Direct to Consumer Beef Sales”

Beefmaster Breeders United

“Creating a Successful Crossbreeding Program”

Trey Befort, American Hereford Association

“What is Certified Hereford Beef and How it Helps You”

JaTanna Williams, Ranch Wives Beef Co

“Marketing Beef”

The Cattle Marketing segment includes 3 ½ hours of video training, plus the following FREE bonuses:

-Value Added Program Guide Sheet pdfs

-Value Added Costs and Premiums spreadsheet

-Certified Hereford Beef Fact Sheet pdf

-Adding Value to Your Calves highlight pdf

Purchase will include a .PDF with a link to view purchased content.

**.PDF MUST be downloaded within 24 hours of delivery.**