Cattleman U Bundle!
Get all 6 courses at a steal!
1. Farm to table
Whether selling beef direct is a standard outlet for your ranch or a first-time endeavor, it’s important to always know the latest marketing strategies and business procedures. Understanding how to tell your story, connect with your customer and provide a consistent product is imperative to creating repeat sales for your ranch. In the Farm to Table segment of Cattleman U, you can dive deep into each of those areas and learn how to set your beef apart from the competition. Access all 4 trainings to watch at your convenience.
Speakers & Topics Included
Chef Alli
“Marketing Beef to Moms”
Amy Rhodes, Salt River Ranch
“Selling Beef Online”
Michaela Mann, D & D Beef
“Director to Consumer Sales”
Tina Rutledge, Miles Community College
“Demand of Meat Processors”
The Farm to Table segment includes 1 ½ hours of video trainings plus the following FREE bonuses:
-Beef Cut Sheet pdf
-Who’s Yer Momma? Farm to Table Beef Guide pdf
-Beauty Tips & Tricks for Cooking Delicious Beef pdf
2. Cattle Nutriton
Balancing the nutritional needs of a herd can be daunting, especially since feed is often the biggest expense on an operation. Providing a balanced ration for each group of animals calls for a thorough understanding of forage quality, production requirements and commodity prices. In the Cattle Nutrition segment of Cattleman U, you can learn how to manage feed cost, create finishing rations and evaluate forage quality on your ranch. Access all 5 trainings to watch at your convenience.
Speakers & Topics Included
Billy Whitehurst, Makale Livestock Ranch Consulting
“Controlling Supplementation Costs”
Katie Eason
“Feedlot Nutrition Examples”
Megan Van Emon, Montana State University
“Forage Sampling & Analysis Interpretation”
Brent Roeder, Montana State University
“Multispecies Grazing”
Paul Mitchell, Imogene Ingredients
“Colostrum & Nutrient Absorption in Young Calves”
The Cattle Nutrition segment includes nearly 4 hours of video trainings, plus the following FREE bonuses:
-Forage Sample Collection Guide pdf
-Forage Analysis Interpretation Guide pdf
3. Balancing the books
No one raises cattle because they like balancing budgets, making profit estimations or managing employees and payroll. But to run a successful operation, all three skills are essential to have. In the Balance the Books segment of Cattleman U, you can learn how to create financial stability in your operation and create a profitable legacy for your family. Find out how to manage your team, even if it’s family, and find success in long-term planning. Access all 7 trainings to watch at your convenience.
Speakers & Topics Included
Dallas Mount, Ranching for Profit
“The Three Secrets of Increasing Profit”, “Economics vs Finance” & “Managerial Succession”
Dave Sprecht, Author of The Farm Whisperer
“Secrets to Generational Farm & Ranch Succession”
Tom Cobb, AgriSured LLC
“Livestock Insurance for Cattlemen”
Amanda Radke
“Family Ranch Management”
Austin Black, Freedom Financial Coaching
“7 Steps to Financial Freedom on the Ranch”
The Balancing the Books segment includes over 5 hours of video trainings, plus the following FREE bonuses:
-Questions for Your First Meeting With a Loan Officer pdf
-What to Bring to a Meeting With Your Financial Advisor pdf
4. Cattle Marketing
Marketing cattle successfully requires more than just dropping them off at the sale barn and waiting for the check. To capture a premium in the market, you have to understand what sets your cattle apart and how to communicate the details to buyers. In the Cattle Marketing segment of Cattleman U, you can learn about marketing strategies, value-added programs and how to capture more profit through direct beef sales. Access all 7 trainings to watch at your convenience.
Speakers & Topics Included
Kara Lee & Paul Dykstra, Certified Angus Beef
“What is Certified Angus Beef and How it Helps You”
Karoline Rose, KRose Company
“Livestock Marketing 101” & “Adding Value to Your Calves”
Michaela Mann, D&D Beef
“Direct to Consumer Beef Sales”
Beefmaster Breeders United
“Creating a Successful Crossbreeding Program”
Trey Befort, American Hereford Association
“What is Certified Hereford Beef and How it Helps You”
JaTanna Williams, Ranch Wives Beef Co
“Marketing Beef”
The Cattle Marketing segment includes 3 ½ hours of video training, plus the following FREE bonuses:
-Value Added Program Guide Sheet pdfs
-Value Added Costs and Premiums spreadsheet
-Certified Hereford Beef Fact Sheet pdf
-Adding Value to Your Calves highlight pdf
5. Calving and Breeding
Profitability on a cattle operation hinges on successful breeding and calving seasons. If cows don’t get bred or have a live calf, the financial implications can add up. Knowing how to manage bulls and females during these important periods is vital to creating long-term success in your herd. In the Calving and Breeding segment of Cattleman U, you’ll learn from reproductive experts about management techniques, breeding methods and strategies you can implement to remain profitable when problems occur. Access all 5 trainings to watch at your convenience.
Speakers & Topics Included
Dr. Jordan Thomas, University of Missouri Extension
“Whole System Management for Beef Cattle Reproduction”
Dr. Ryon Walker, Noble Research Institute
“Observations During Breeding Season”
Brad Brundage, TransOva Genetics
“Advanced Reproductive Technology”
Steven Rogers, ShowMe Genetic Services
“Seedstock Genetics”
Micah Bristow, Circle 5 School for Cattleman
Josh Worthington, Worthington Angus
The Calving & Breeding segment includes over 3 hours of video trainings.
6. Futures and Hedging
Understanding the futures market is imperative to calculating profit and loss on your operation. Whether you actively participate in hedging or just want to learn more about market dynamics, the Futures & Hedging segment of Cattleman U will help you understand risk management and marketing trends. Access all 5 trainings to watch at your convenience.
Speakers & Topics Included
Corbitt Wall, DV Auction
“Understanding the Futures Market”
Andrew Griffith, University of Tennessee
“Addressing Risk Management in Cattle Operations”
Kirk Donsbauch, Daniels Trading
“Understanding Market Newsletters”
Donna Hughes, Daniels Trading
“Livestock Risk Management for Today’s Markets”
Mike Leoto, CIH
“Introduction to Futures from Commodity & Trading Ingredients”
The Futures & Hedging bundle includes nearly 3 hours of video training, plus the following FREE bonuses:
-”Brokerage Company Breakdowns: What Are They & What Do They Do?”
-Futures & Hedging Terms to Know pdf
-Example of Breakevens Calculation pdf